Brewing Innovation: Transforming Heineken’s Brewhouse with an Scouting Program.

What we did

The HEINEKEN Brewhouse is a recurring open innovation program where the brightest entrepreneurial minds converge with The HEINEKEN Company and its partners (Microsoft, SAP SuccessFactors, Accenture and TNW) to uncover groundbreaking solutions to real-life HR challenges. Handpicked startups and scale-ups present innovations to transform the HR tech industry across HEINEKEN’s 70+ Operating Companies. Currently, four startups are developing pilot projects with the potential to scale across 90,000+ employees.

The Heineken Brewhouse is a recurring open innovation program that connects startups with Heineken experts to co-create solutions to the beer industry's most pressing challenges, fostering collaborations with the potential to transform Heineken's business.

90+

Startups Scouted

10

Pilots Executed

8

Bespoke Brewhouse Events

4

Successful Collaborations

How we did it

We work with Heineken to identify their innovation priorities. Then, we scout the globe for leading startups, rigorously evaluate their potential, and facilitate connections at the Brewhouse event, leading to pilot programs to validate their value proposition. 

Our Impact

Since 2019, 8 Brewhouse events have engaged 90+ startups globally. Over 10 pilots have been executed, with 3 companies now implementing solutions across Heineken. Today, the Brewhouse continues to drive innovation and transform the beer industry.